What is a committed brand?

What does it mean to be a committed brand?

A brand can be committed in a number of ways: environmentally (through the materials it uses, the places and methods of production), by supporting local know-how, or in relation to societal issues.

Why is it important to support committed brands?

As well as contributing to change on many levels (notably in our consumption habits), supporting a committed brand means supporting the commitments it undertakes. Whether these are environmental, associative or societal commitments. It also means voting for transparency towards you, the consumer.

When you buy Elia, you're supporting a French company that manufactures in France (we've held the Origine France Garantie certification since our inception), uses short distribution channels and supports the local economy. A company with strong convictions: our products are Oeko-Tex certified, and the cotton used in our menstrual pants is organic. 

The fight against endometriosis has been at the heart of Elia's DNA since its creation: that's why 10% of profits are donated to associations dedicated to research into this disease. 

Our aim is to offer products for all women, so that every woman can recognize herself in our brand and our lingerie can s'adapt to as many women as possible. 

In fact, since our customers are at the heart of our concerns, all our products are co-designed. Both with health professionals (to sensure that our products are as gentle as possible on the intimate zone), and directly with our customers.

If you'd like to take part in future co-design events, you can do so via our newsletter. 

How do you co-design products?

By co-designing our products, we s're sure to have a product that fully meets demand and is as close as possible to what the customer is looking for. Our community helps us choose fabrics, laces, colors, cuts and types of models: in short, to design the ideal product from A to Z. Health professionals help us with the more technical side, so that we can offer you a product that's kind to your body. Sometimes, they even give us ideas. That's how the reversible bikini top came about: our customers' opinions diverged between two colors, so we found the perfect compromise.