What is slow fashion?
Today, we live at a thousand miles an hour and we always consume more. We buy as much as we throw away. We always want more novelties and if possible at more attractive prices.
Today, high fashion brands no longer produce 2, but 10 collections a year, and the big brands release a new collection every two weeks.
How to stay in fashion with an industry that produces and renews itself faster than ever? Perhaps we should take a step back and question our current mode of consumption.
It is in fact from this observation that slow fashion takes root. Concretely, it is a movement that opposes fast fashion and all this excessive and impulsive consumption.
Slow fashion, literally "slow fashion", is above all the desire to consume responsibly by preferring quality to quantity.
It is buying a story and commitments from a brand. It is also to fight against the incessant consumption of clothing and fashion accessories, as well as the harmful effects that go with it. We are obviously talking about the precarious and inhumane manufacturing conditions of textile workers, the huge environmental impact due to the manufacture and transport of clothing and accessories produced ever further away.
Let's also remember that the fashion industry is the second most polluting industry in the world, that there are 6 million tons of clothing waste every year in the European Union, and that ¾ of our clothes are not used. The slow fashion is also to oppose the standardization of style caused by globalization.
In short, the slow fashion is a way of thinking or rethinking the society in order to consume differently, less often, and especially to consume better.
How do your Elia menstrual panties fit in a slow fashion approach?
First of all, the manufacture of Elia panties. We have a guaranteed French origin manufacturing. This means that all the manufacturing of our panties is done in France. Our menstrual panties are woven, cut, assembled in France. We even reuse the scraps of our panties to produce new ones!
Our menstrual panties are made of organic cotton, eucalyptus fibers in order to limit our impact on the environment.
We produce our pretty menstrual lingerie on demand to limit overproduction and our impact on nature!
Finally, your Elia period panties are usable for years! Once washed, they are like new! A boon for the environment and for your wallet. Indeed, we offer menstrual panties at the right price.
How to go to slow fashion ?
Going slow fashion means asking yourself the right questions before buying: where was this garment produced, what materials is it made of, do I really need it? Or before throwing away: could someone else benefit from it, could I use it for something else?
Slow fashion is also about finding brands that correspond to your values and that commit themselves to a less consumerist and more transparent logic by putting know-how, quality, environmental impact and working conditions at the center of their concerns. This often brings an additional cost but buying quality clothes also allows to keep them longer and thus to consume less.
Another option seems to be emerging today: clothing rental. Whether it is for a big event, a small party or a vacation, it is possible to rent clothes for a few days. This avoids buying a garment or an accessory to wear only once and end up throwing it away.
It is also possible to sell clothes that you don't use anymore and therefore buy second hand. Whether it is on Vinted, at a flea market or in a vintage store, buying second hand clothes is an excellent way to find a good fit without having to produce a new garment.
It is of course possible to give, exchange or recycle for another use, the goal is to keep in your closet only clothes and accessories that you are sure to put back and that have been produced in accordance with your values.
Of course it takes time and you can't do it overnight. You have to be indulgent with yourself, being aware of the impact of fast fashion by wanting to change our buying habits is already a big step forward that leads to more and more effort on a daily basis.