At Elia, we're convinced that knowledge and openness are essential to breaking the taboos surrounding menstruation. Looking at the different age groups, we can see just how much the relationship with sanitary protection has evolved, but there are still challenges ahead! So, tell us if you're a member of your generation!
50+: between tradition and menstrual taboos
For women aged 50 and over, menstruation was often a taboo subject, and sanitary protection was rudimentary. Terry towels, washed and reused, were an integral part of their daily routine. In emergencies, improvised solutions such as washcloths were sometimes necessary. How could one imagine an open exchange about rules at a time when silence was the rule? Discussions were rare, and young girls often felt alone in the face of this reality.
It's interesting to note that, when Elia was launched, some of the mothers on our team expressed surprise at this trend. They remarked that menstrual pants reminded them of the protection of yesteryear, when absorbent cloths were used, which had to be washed afterwards. Yes, but with our innovative technology! It's all about the (menstrual) cycle!
35-50: a change in menstrual protection
Women aged 35-50 have seen the advent of disposable protection. Tampons and pads brought a certain freedom and practicality, especially for leisure activities such as swimming. Over time, however, many are beginning to question these choices. Indeed, one study revealed that 19% of women use tampons today, down significantly from 33% in 2003, reflecting a growing mistrust of health risks such as toxic shock syndrome.
Motherhood also plays a key role in this evolution. With the desire to take care of their bodies and ensure a healthy environment for their children, these women are looking for safe and comfortable products, far from endocrine disruptors. Menstrual pants and cups are becoming increasingly popular in this age group. What about passing on this knowledge from one generation to the next? Have you ever discussed your menstrual choices with your mother or daughter? We're convinced that this intergenerational dialogue is essential if we are to continue to break down taboos and encourage informed choices!
20-35: the age of eco-responsibility and sustainable protection
For women aged 20-35,ecoresponsibility is at the heart of their choices. They have grown up in an ultra-connected environment, where discussions about menstruation have become more open. Thanks to better education and greater access to information, this generation doesn't hesitate to broach the subject with confidence.
For them, it is now a given that menstrual protection products must not contain endocrine disruptors, and must not be harmful to their bodies or to the planet. This awareness of ingredients and their impact on health and the environment encourages them to choose respectful products, such as menstrual pants, that offer both comfort and safety.
12-20 years: a new lease of life in the menstrual cycle
Girls aged 12 to 20 are benefiting from more open education about menstruation. Their better-informed mothers share their experiences and advice, encouraging them to choose healthy, long-lasting protection. As a result, menstrual pants become a preferred option, offering comfort and security. This family dynamic fosters a positive exchange, enabling young people to deal with menstruation without shame or fear.
However, studies show that 37% of young adults aged 20 to 29 still suffer from menstrual insecurity, underlining the inequality of access to menstrual protection. Their choices, though economically limited, are increasingly influenced by an ecological conscience and a desire to combat stereotypes. At Elia, we regularly donate to associations working to combat menstrual insecurity.
A necessary evolution: towards a better understanding of menstruation
As we observe these developments, it's crucial to recognize that many taboos still persist today. Lack of knowledge and openness about menstruation can still create a climate of embarrassment. At Elia, we want to encourage dialogue and awareness on this subject.
Together, we can continue to break these taboos, promote solutions that respect the health of women and the planet, and transform the perception of menstruation. We believe that every generation can make a significant contribution to this evolution. What kind of menstrual protection do you use, and how do you talk about it around you? Did you find yourself in this article? Your experience can enrich the conversation and help others better understand their cycle!
